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2005 - 2013
Bebo
“Share the Luv.”
- Birth year
- 2005
- Shutdown year
- 2013
- Lifespan
- 8 years
- Peak era
- 2006-2008
- Company
- Bebo Inc.
- Category
- Social Networks
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What Was It?
Bebo was a glittery friendship board where profile skins, quizzes, and top friends turned identity into a public collage.
A Bebo profile was something to decorate and revisit. Skins, quizzes, and visible friendships let users build a page that said something about their taste and their social circle, even when they had nothing new to post. The page itself could be the activity.
That makes its original social-network era different from a feed centered on individual updates. Remembering Bebo often means remembering the arrangement of a profile, the people displayed on it, and the small public choices that made an online friendship visible.
Things You Probably Forgot
- Whiteboard drawings
- Top friends tension
- Profile skins
- Share the Luv
- Band pages
The Story
- 2005 Bebo launched as a social network.
- 2008 AOL acquired it for $850 million.
- 2010 Sold after a rapid decline.
- 2013 Bankruptcy marked the end of the original era.
How It Died
Lost ground to Facebook after ownership changes and declining use.
What Replaced It?
Memories
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