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The Google URL Shortener website as archived in January 2010Screenshot: Internet Archive Wayback Machine, January 2010

2009 - 2019

Google URL Shortener

“The goo.gl shortener turned long addresses into compact links that were easier to circulate.”

Birth year
2009
Shutdown year
2019
Lifespan
10 years
Peak era
Company
Google
Category
Web Utilities

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What Was It?

The goo.gl shortener turned long addresses into compact links that were easier to circulate. Those links could then live in messages, printed material, and old pages far beyond the original shortening interface.

This entry's endpoint marks the end of link creation, which is distinct from later decisions about resolving existing links.

The Story

  • 2009 The product era documented here begins in 2009. The goo.gl shortener turned long addresses into compact links that were easier to circulate.
  • 2019 Google stopped allowing creation of new goo.gl links in 2019. This endpoint is distinct from later changes to existing-link resolution.

How It Died

Google stopped allowing creation of new goo.gl links in 2019. This endpoint is distinct from later changes to existing-link resolution.

Memories

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