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iP
2010 - 2012
iTunes Ping
“Ping placed social music activity inside iTunes.”
- Birth year
- 2010
- Shutdown year
- 2012
- Lifespan
- 2 years
- Peak era
- Company
- Category
- Social Networks
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What Was It?
Ping placed social music activity inside iTunes. Following artists and seeing other people's listening-related choices was meant to connect a music library with discovery.
Its closure ended that particular social layer, illustrating that a large existing software audience does not automatically become an active network around a newly added feature.
The Story
- 2010 The product era documented here begins in 2010. Ping placed social music activity inside iTunes.
- 2012 The original iTunes Ping service ended in 2012, closing the product era described here.
How It Died
The original iTunes Ping service ended in 2012, closing the product era described here.
Memories
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