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Featured era: 2010
The Old Spice Guy
“I'm on a horse.”
- Featured era
- 2010
- Peak era
- 2010
- Company
- Wieden+Kennedy / Old Spice
- Category
- Viral Videos
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On Video
Old Spice's "The Man Your Man Could Smell Like"
Plays from YouTube when you press play. Views, length and date from YouTube, October 2026.
About This Video
- From:
- Old Spice
- Added:
- May 7, 2019
- Length:
- 0:30
What Was It?
"The Man Your Man Could Smell Like" is a 30-second Old Spice commercial made by the agency Wieden+Kennedy and directed by Tom Kuntz. Actor Isaiah Mustafa speaks straight to the women watching in a confident, rapid-fire monologue, moving from a bathroom to a boat to the back of a horse in one uninterrupted take. Getting that take required three days of shooting and very little computer trickery.
The ad went online on February 4, 2010, and reached American TV four days later. That year it won the Grand Prix for film at Cannes Lions and an Emmy for Outstanding Commercial.
In July 2010 the campaign went further. In about two days Mustafa answered people online in 186 personal YouTube videos, and in mid-July videos from the series held eight of the eleven most popular spots on YouTube.
Things You Probably Forgot
- "I'm on a horse."
- Diamonds pouring out of his palm
- 186 personal video replies posted in two days
- Grover's Sesame Street parody, which ended on a cow
The Story
- 2006 Wieden+Kennedy took over the Old Spice account from Saatchi & Saatchi.
- 2010 The ad premiered online on February 4 and on American TV four days later.
- 2010 In July, Old Spice posted 186 personal video replies in about two days.
- 2015 Mustafa returned alongside Terry Crews in "Make a Smellmitment".
Its Legacy
The ad still plays on Old Spice's channel. Mustafa returned to the role for years, including alongside Terry Crews in 2015, and "I'm on a horse" never quite left pop culture.
Memories
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