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Featured era: 2009
T-Mobile Dance
“Life's for sharing.”
- Featured era
- 2009
- Peak era
- 2009
- Company
- Saatchi & Saatchi London / T-Mobile
- Category
- Viral Videos
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On Video
T-Mobile's "Dance" at Liverpool Street
Plays from YouTube when you press play. Views, length and date from YouTube, October 2026.
About This Video
- From:
- jonjonbaker
- Added:
- January 16, 2009
- Length:
- 2:51
What Was It?
"Dance" was the first advert in T-Mobile UK's "Life's for Sharing" campaign, created by Saatchi & Saatchi London and directed by Michael Gracey. In 2009, 350 dancers startled commuters at London's Liverpool Street station by breaking into a choreographed routine, and hundreds of passers-by joined in.
A two-and-a-half-minute film of the event aired just 36 hours after the shoot, introduced by the announcer during Celebrity Big Brother. Instead of sending viewers to a shop, its end frame pointed them to T-Mobile's YouTube channel, where it spread fast.
The Sun called it "an epidemic of joy". It was named the UK's best TV commercial of 2009 at the British Television Advertising Awards, and T-Mobile followed it with a mass sing-along in Trafalgar Square.
Things You Probably Forgot
- Commuters stopping to stare, then joining in
- Seeing it first in a Celebrity Big Brother break
- The end screen sending viewers to YouTube, not a shop
- The Trafalgar Square sing-along that followed
The Story
- 2009 350 dancers performed at Liverpool Street station, and the film aired 36 hours later.
- 2009 The campaign won awards at the Cannes Lions and Eurobest festivals.
- 2010 It was named the UK's best TV commercial of 2009 at the British Television Advertising Awards.
Its Legacy
Copies of the ad are still on YouTube, including this early upload. It is remembered as one of the defining flash mob videos and a rare advert people chose to share.
Memories
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