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Featured era: 2009
Evian Roller Babies
“Let's observe the effects of Evian on your body.”
- Featured era
- 2009
- Peak era
- 2009
- Company
- BETC / Evian
- Category
- Viral Videos
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On Video
Evian's "Roller Babies"
Plays from YouTube when you press play. Views, length and date from YouTube, October 2026.
About This Video
- From:
- ViralVideoChart
- Added:
- July 1, 2009
- Length:
- 1:01
More Videos4 videos
What Was It?
"Roller Babies" is a 2009 advert for Evian mineral water, made by the Paris agency BETC for the brand's "Live Young" campaign and directed by Michael Gracey. Computer-generated babies skate and breakdance to "Rapper's Delight", under the line "Let's observe the effects of Evian on your body."
It followed BETC's 1998 "Waterbabies" campaign and arrived when Evian was struggling, with recession, environmental worries and cheaper rivals eating into sales. Within three days of its launch in France and Belgium, television news was giving the brand free airtime.
Online it went much further. Guinness World Records listed it as the most viewed online advert of its time, and BETC returned for Evian in 2013 with a new global campaign, "Baby and me".
Things You Probably Forgot
- Babies breakdancing on roller skates
- "Rapper's Delight" as the soundtrack
- The "Live Young" slogan
- A Guinness record for an online advert
The Story
- 1998 BETC made Evian's "Waterbabies" TV campaign.
- 2009 "Roller Babies" launched in France and Belgium and spread online.
- 2013 BETC launched a new global Evian campaign, "Baby and me", in April.
Its Legacy
The ad survives online in many copies, including this one. It remains the best-remembered of Evian's baby adverts and one of the first record-breaking online ads.
Memories
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