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Featured era: 2006
Will It Blend?
“Will it blend? That is the question.”
- Featured era
- 2006
- Peak era
- 2006-2008
- Company
- Blendtec (Tom Dickson)
- Category
- Viral Videos
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On Video
Tom Dickson blends an iPhone
Plays from YouTube when you press play. Views, length and date from YouTube, October 2026.
About This Video
- From:
- Blendtec's Will It Blend?
- Added:
- July 10, 2007
- Length:
- 1:37
What Was It?
Will It Blend? is a web series of infomercials in which Blendtec founder Tom Dickson tries to blend things that should never go in a blender, from marbles and golf balls to remote controls and the latest gadgets. Each episode opens with "Will it blend? That is the question" and usually ends with an on-screen caption declaring that yes, it blends.
Marketing manager George Wright came up with the idea, and the first videos went up on Blendtec's website in November 2006 before spreading on YouTube. The iPhone episode on this page is one of the best known; Australia's The Gruen Transfer named it Ad of the Week.
Dickson took the act to television too. He blended a rake handle on The Tonight Show with Jay Leno, and the campaign won a Clio Award and was nominated for a YouTube Award.
Things You Probably Forgot
- "Yes, it blends!"
- The "cochicken", half a chicken blended with Coca-Cola
- Slow-motion replays of gadgets being destroyed
- "Tom Dickson is my Homeboy" T-shirts
The Story
- 2006 The first Will It Blend? videos debuted on Blendtec's website on November 2.
- 2007 Dickson blended a rake handle on The Tonight Show with Jay Leno on March 30.
- 2020 The final Will It Blend? video was made, shortly before the company's sale.
Its Legacy
The final video was made in 2020, shortly before the company was sold. The episodes remain on YouTube as one of the most famous viral marketing campaigns of the early web.
Memories
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