Honda Cog

"Cog" is a two-minute Honda advert built as a Rube Goldberg machine. Parts from a dismantled Honda Accord, from bearings and cogs to wiper blades and windows, roll, swing and tip into one another across an empty room until a finished Accord rolls off a trailer. Garrison Keillor closes it by asking, "Isn't it nice when things just work?"

Made by Wieden+Kennedy and directed by Antoine Bardou-Jacquet, it used as little computer imagery as possible and took about 100 takes. The full version first aired on British TV on April 6, 2003, during the Brazilian Grand Prix, and ran only ten times in full.

In most countries, including the United States, the only way to see it was online, where it was downloaded by huge numbers of people. It went on to receive more awards than any commercial before it.

"Cog" still plays online, including on its production company's channel. It is remembered as one of the most influential adverts of the 2000s, though the artists behind the 1987 film "The Way Things Go" felt it borrowed too much from their work.