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Featured era: 2006
Here It Goes Again
“Eight treadmills, one take, seventeen tries.”
- Featured era
- 2006
- Peak era
- 2006-2007
- Company
- OK Go
- Category
- Viral Videos
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On Video
OK Go's treadmill video for "Here It Goes Again"
Plays from YouTube when you press play. Views, length and date from YouTube, October 2026.
About This Video
- From:
- OKGoVEVO
- Added:
- February 26, 2009
- Length:
- 3:06
What Was It?
The video for OK Go's "Here It Goes Again" shows the band dancing across eight treadmills, set in two rows of four running in alternating directions, in one continuous take. Bassist Tim Nordwind lip-syncs the lead vocal.
It was choreographed and co-directed by the band and Trish Sie, singer Damian Kulash's sister, and filmed at her home in Orlando, Florida, between tour dates. It took a few days of practice and 17 attempts, and cost about $4,000. Worried about being seen as a goofy dancing band, they left it on Kulash's laptop for about a year before posting it to YouTube on July 31, 2006.
OK Go performed the routine live at the 2006 MTV Video Music Awards, and the video won the 2007 Grammy Award for Best Short Form Music Video.
Things You Probably Forgot
- Eight treadmills in two rows
- Tim Nordwind lip-syncing the lead vocal
- The live treadmill routine at the 2006 VMAs
- Parodies on The Simpsons and Hey Duggee
The Story
- 2006 The treadmill video debuted on YouTube on July 31.
- 2006 OK Go performed the routine live at the MTV Video Music Awards.
- 2007 It won the Grammy Award for Best Short Form Music Video.
- 2011 Time named it one of the 30 all-time best music videos.
Its Legacy
The embedded copy is the band's official VEVO upload from 2009, not the 2006 original. OK Go went on to make many more inventive viral videos, and in 2011 Time named this one among the 30 all-time best music videos.
Memories
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