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Featured era: 2008
Boom De Yada
“Boom de yada, boom de yada.”
- Featured era
- 2008
- Peak era
- 2008
- Company
- Discovery Channel
- Category
- Viral Videos
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On Video
Discovery's "The World Is Just Awesome" (Boom De Yada)
Plays from YouTube when you press play. Views, length and date from YouTube, October 2026.
About This Video
- From:
- Discovery
- Added:
- April 28, 2008
- Length:
- 1:00
What Was It?
"The World Is Just Awesome", known to most people by its chorus "Boom De Yada", is a 2008 Discovery Channel advert in which the network's personalities and crowds of people around the world sing a rewritten version of the old camp song "I Love the Mountains". Mike Rowe of "Dirty Jobs" is among the singers.
The ad launched with Discovery's new logo, which went on air on April 15, 2008. Channel president John Ford said the campaign was meant to showcase the network's earned place in the greater pop culture landscape.
The tune took off online and set off a wave of fan versions, from an xkcd comic, "xkcd Loves the Discovery Channel", to remakes themed on Doctor Who, Harry Potter and World of Warcraft. In 2020 Discovery released an updated version, again with Rowe.
Things You Probably Forgot
- Mike Rowe singing along
- The old camp song "I Love the Mountains" underneath
- The xkcd version
- Fan remakes for every fandom
The Story
- 2008 Discovery's new logo and "The World Is Just Awesome" campaign went on air on April 15.
- 2008 xkcd published its tribute comic, "xkcd Loves the Discovery Channel".
- 2020 Discovery released an updated version with more than 30 of its personalities.
Its Legacy
The ad is still on Discovery's YouTube channel, and the 2020 remake showed the network still counts it among its most iconic ads.
Memories
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