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Featured era: 2006

Free Hugs Campaign

“A sign that said Free Hugs, and strangers who said yes.”

Featured era
2006
Peak era
2006-2007
Company
Juan Mann and Sick Puppies
Category
Viral Videos

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On Video

The Free Hugs video, set to Sick Puppies' "All the Same"

0:00 / 3:40
Watch on YouTube
Views: 79,066,128

Plays from YouTube when you press play. Views, length and date from YouTube, October 2026.

About This Video

From:
PeaceOnEarth123
Added:
September 22, 2006
Length:
3:40

More Videos4 videos

What Was It?

The Free Hugs Campaign began on June 30, 2004, when an Australian man known only as Juan Mann stood in Sydney's Pitt Street Mall with a sign reading "FREE HUGS". On his first try he waited fifteen minutes before an elderly woman came up and hugged him. When police later told the huggers to stop, a petition with 10,000 signatures let them carry on.

Mann's friend Shimon Moore, singer of the band Sick Puppies, filmed Mann and his fellow huggers over two months. In mid-2006, after Mann's grandmother died, Moore cut the footage into a music video for the band's song "All the Same" and sent it to him as a gift. Uploaded to YouTube, it spread around the world.

By October 2006 free hugs campaigns had started in Taipei, Tel Aviv and Italy, and Mann was hugging the crowd outside Oprah's studio.

Things You Probably Forgot

  • The FREE HUGS sign
  • Pitt Street Mall on Thursday afternoons
  • Sick Puppies' "All the Same"
  • Free hugs signs turning up in cities everywhere

The Story

  • 2004 Juan Mann gave out his first free hugs in Sydney's Pitt Street Mall on June 30.
  • 2006 The "All the Same" video spread on YouTube, and Mann appeared on Oprah on October 30.
  • 2007 The first International Free Hugs Day was held on July 7.

Its Legacy

The music video is still on YouTube, and the campaign outlived it, with an International Free Hugs Day each July and huggers in cities around the world.

Memories

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