Entry updated · Sources & corrections policy
2004 - 2010
Digg Classic
“Digg it before it disappears.”
- Birth year
- 2004
- Shutdown year
- 2010
- Lifespan
- 6 years
- Peak era
- 2006-2009
- Company
- Digg
- Category
- Social Networks
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What Was It?
Digg turned collective voting into front-page news, complete with power users and comment wars.
Voting made readers part of the front page's production. A link was not only something to read: it was something to endorse, discuss, and watch as other people reacted. The comments and the competition for attention became part of the attraction around the news itself.
This entry focuses on the original community-driven era and the disruption around its major redesign. The Digg name has had a life beyond that period, so the remembered ending is a change in the site's defining experience rather than the disappearance of every later version.
Things You Probably Forgot
- Digg counts
- Bury buttons
- Front-page traffic
The Story
- 2004 Digg launched.
- 2010 Version 4 triggered a mass user exodus.
How It Died
A redesign alienated much of its community and ended the original voting-news era.
What Replaced It?
Memories
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