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An example LOLcat image macroPhoto: Paulo Ordoveza from Washington, DC / Wikimedia Commons, CC BY 2.0

Featured era: 2007

LOLcats

“I can has cheezburger?”

Featured era
2007
Peak era
2007-2010
Company
I Can Has Cheezburger?
Category
Iconic Images

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What Was It?

LOLcats are photos of cats captioned in a deliberately broken language called lolspeak, usually in bold white Impact lettering. Cat pictures had been passed around for years, but in January 2007 the blog I Can Has Cheezburger? turned them into a phenomenon.

Characters like Ceiling Cat and phrases like "I can has cheezburger?" and "I'm in ur base" spread far beyond the forums they started in, onto mugs, calendars, books and even a crowd-written translation of the Bible.

LOLcats set the format for the image macro meme, and cats have dominated the internet ever since.

Things You Probably Forgot

  • "I can has cheezburger?"
  • Ceiling Cat watching you
  • Bold white captions in Impact
  • Saying "teh" on purpose

The Story

  • 2007 I Can Has Cheezburger? posted its first image on January 11.
  • 2010 LOLcats were among the most recognisable formats on the web.

Its Legacy

Lolspeak faded, but the format endured. LOLcats are remembered as the image macros that made cats the unofficial mascots of the internet.

Memories

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