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Featured era: 2013

What Does the Fox Say?

“What does the fox say?”

Featured era
2013
Peak era
2013
Company
Ylvis (Bård and Vegard Ylvisåker)
Category
Viral Videos

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On Video

Ylvis' "The Fox (What Does the Fox Say?)"

0:00 / 3:45
Watch on YouTube
Views: 1,209,065,378

Plays from YouTube when you press play. Views, length and date from YouTube, October 2026.

About This Video

From:
TVNorge
Added:
September 3, 2013
Length:
3:45

More Videos4 videos

What Was It?

"The Fox (What Does the Fox Say?)" is an electronic dance novelty song by the Norwegian comedy duo Ylvis, the brothers Bård and Vegard Ylvisåker. Over a slick beat produced with Stargate, they list the noises animals make with deadpan seriousness, then offer ever stranger guesses for the fox, such as "fraka-kaka-kaka-kaka-kow".

It was made as a deliberate flop to promote a new season of their talk show I kveld med Ylvis, and posted on TVNorge's YouTube channel on September 3, 2013. Instead it became YouTube's top trending video of 2013 and reached number six on the Billboard Hot 100.

Bård said it was only supposed to entertain a few Norwegians for three minutes. It led to a bestselling picture book, a Glee cover and a rush on fox costumes that Halloween.

Things You Probably Forgot

  • "Dog goes woof, cat goes meow"
  • "Gering-ding-ding-ding-dingeringeding"
  • The bear and squirrel costumes in the forest
  • The fox finally appearing, unseen by the singers

The Story

  • 2013 Ylvis posted "The Fox" on TVNorge's YouTube channel on September 3.
  • 2013 A picture book based on the song was published on December 10.
  • 2022 It became a between-innings dance for Japan's Hokkaido Nippon-Ham Fighters.

Its Legacy

The video is still on TVNorge's channel. It keeps finding new audiences, and in Japan it became a between-innings dance for the Hokkaido Nippon-Ham Fighters.

Memories

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